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Category Archives: Catalog Marketing
13 Steps to Make Your Business Recession-Proof
Given what’s happening in the catalog world these days, many of you must be thinking about what can be done to help make your business “recession-proof.” While hoping for the best (i.e., a short, mild recession), plan for the worst … Continue reading
4 Ways to Modernize Your Online Tactics
If you’re like me, you have the sense that every time you turn around, you find another new online marketing tactic: blogs, podcasts, Amazon “buy boxes,” PayPal extended payment terms, Facebook widgets, talking graphics, user-generated content, banned commercials on YouTube, … Continue reading
6 Tips to Increase Your Productivity in 2009
As many catalog/multichannel B-to-B and B-to-C marketers do their annual planning and budgeting for 2009 right about now, I suspect many are having a difficult time given the events of the past six months. Who really knows what 2009 will … Continue reading
8 Tips to Improve Call-Center Productivity
I visit at least one catalog company each week as part of my job. I always ask for the tour — it’s my favorite part of the visit. More often than not, I’m shocked at the overall state of many … Continue reading
9 Tips for Mailing Your Online Buyers the Right Offer at the Right Time
These days, most B-to-B catalogers have a good handle on just how many new customers they’re acquiring through their online marketing efforts. With matchback and allocation systems in place, most can determine the results of all their integrated online efforts … Continue reading
Amazon roars forward with same day shipping.
If you still think Amazon.com is a B2C marketer it is time to update your perspective. Amazon sells, either directly or through their marketplace merchants, just about every B2B product category you can think of ….and is expanding their offering … Continue reading
Are you becoming a virtual company?
As I look back over the last five years and forward to the next five I see a clear trend in our industry. More and more companies are going virtual. Now, become you assuming what that means let me share … Continue reading
Are You Falling Behind in Your Online Marketing?
With recent increases in postage and paper costs, many B-to-B catalogers are pushing harder and deeper into the online marketing frontier. It’s amazing to see many of the new technological innovations in online marketing (e.g., video, webcasts, podcasts and Google … Continue reading
Are You Losing Customers in Your Warehouse?
A recent visit to a major B-to-B cataloger (sales in excess of $100 million) proved to be quite a revelation for me. During the course of my visit, it was revealed that the company was struggling to maintain its fill … Continue reading
B-to-B Takes Notice of Social Sites
Emerging B-to-C online marketing trends are heading toward B-to-B applications. Recently we saw a prime example of this. Facebook, which most B-to-B marketers view as a B-to-C phenomenon, made a bold move into building small business communities by providing advertising … Continue reading