Category Archives: Catalog Marketing

Is the B2B Catalog Dead or Dying?

Posted on April 22, 2013 by nathan

Many of our clients ask us our opinion on the future of the B2B catalog.  Of course, the answer depends on many things like who your target customer is and what are you selling.  Legacy catalogers also generally have legacy … Continue reading →

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B2B Catalogs versus “the local dealer/distributor”

Posted on October 10, 2012 by nathan

I had a conversation with a client a week or so ago about the competition he was facing from “local dealers”.    He was complaining that his locally based competition had gained advantage over the years as they had immediate access … Continue reading →

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Is there a Perfect Storm Approaching

Posted on September 11, 2012 by nathan

I have been doing a lot of strategy work lately for several different companies and have come to believe that there may be a “perfect storm” approaching for B2B catalogers.   Here are three big picture issues that I believe should … Continue reading →

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Online Video Boosts B2B Catalog Sales

Posted on September 28, 2011 by nathan

The role of the catalog is changing.   It used to be the only customer communication and sales vehicle but today it is one element (albeit the main course!) in the customer communications mix. In the B2B world the cost of … Continue reading →

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The USPS and B2B Catalogs – Will postal rates increase?

Posted on August 8, 2011 by nathan

  If you run a B2B catalog company, chances are you have been following the continuing saga of the USPS wondering how future postage increases will affect your business.  The short answer is that the magnitude of postage increases in … Continue reading →

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