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Category Archives: Catalog Operations
Are you becoming a virtual company?
As I look back over the last five years and forward to the next five I see a clear trend in our industry. More and more companies are going virtual. Now, become you assuming what that means let me share … Continue reading
B2B Online sales best practice.
Most of my B2B direct selling clients are struggling with the integration of their online selling efforts versus their direct mail and telephone selling efforts. In our multi-channel world it is difficult to assess what really drives both orders and … Continue reading
Changes, changes….life is all about changes!
After nearly two years serving as President of Ability Commerce, I will shortly return to my consulting practice. I will remain as Chairman of the Advisory Board of Ability Commerce (along with Don Libey, Reggie Brady and Katie Muldoon) and … Continue reading
Posted in Catalog Marketing, Catalog Operations, E-commerce systems
Tagged B2B direct marketing
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Do you callback your web orders?
Most B2B Catalog marketers, including me, think the web is a very good thing. However,I am becoming increasingly convinced that sometimes the web, with all its benefits, shortchanges us. This happens in a number of “customer experience” areas but … Continue reading
Lessons from a Thai street vendor
I recently had the pleasure of traveling to Thailand for some business and vacation. They call it the “land of a thousand smiles” and for good reason. Thai children are taught to smile and be very well mannered. Bangkok is … Continue reading