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Category Archives: Online Marketing
Is the B2B Catalog Dead or Dying?
Many of our clients ask us our opinion on the future of the B2B catalog. Of course, the answer depends on many things like who your target customer is and what are you selling. Legacy catalogers also generally have legacy … Continue reading
Secrets of Amazon Success
Here is a great analysis of Amazon showing how effectively it competes with multi-channel retailers and B2B catalogers. It is well worth your time to read this and begin to formulate your competitive strategy. What can you do better than … Continue reading
Are You Testing New Mail Formats?
I am always surprised at the lack of testing that B2B catalog mailers are doing. All too often we fall into our ruts and let our testing programs go stale…..or we just get too comfortable with the results of our … Continue reading
Measuring ROI on B2B Marketing Activity in a Multi-Channel Environment.
Measuring ROI on B2B marketing activity in a multi-channel environment. Most B2B marketers today struggle to measure and allocate expense and return to various marketing efforts. The interrelationships between sales and marketing activity like direct mail, email and telephone sales, … Continue reading
Posted in Catalog Marketing, E-commerce systems, Online Marketing
Tagged B2B, b2b online marketing
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6 Things Every Direct Marketer Should Know About SEO
6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues. One of the areas that most are struggling with these days is just how to manage and … Continue reading