Category Archives: Online Marketing

6 Things Every Direct Marketer Should Know About SEO

Posted on July 15, 2011 by nathan

6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues.  One of the areas that most are struggling with these days is just how to manage and … Continue reading →

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Do you callback your web orders?

Posted on May 18, 2011 by tjukes

Most B2B Catalog marketers, including me, think the web is a very good thing. However, I am becoming increasingly convinced that sometimes the web, with all its benefits, shortchanges us.   This happens in a number of “customer experience” areas … Continue reading →

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Measuring ROI on B2B Marketing Activity in a Multi-Channel Environment.

Posted on July 20, 2011 by nathan

Measuring ROI on B2B marketing activity in a multi-channel environment.  Most B2B marketers today struggle to measure and allocate expense and return to various marketing efforts.   The interrelationships between sales and marketing activity like direct mail, email and telephone sales, … Continue reading →

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The power and importance of mail

Posted on August 16, 2010 by Terry Jukes

OK, Summer’s over…back to serious work! I wanted to post a few facts about the power and importance of direct mail. In today’s world of “web hysteria” I think it is important to remember what really drives most, if not … Continue reading →

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